Using digital marketing and social media tools effectively is critical to getting known by prospective customers today.

One of the most rewarding joys in life is to take a long-held passion for painting, writing, sewing, wood-working, music, or other creative endeavor, and turning it into a profitable enterprise. However, the demands of making a living, parenting, and other life roles, can push the desire to start something new to the bottom of our priority list.

Obstacles that have prevented a woman from pursuing her muse earlier in life can begin to fall away, or at least seem less insurmountable, as a woman grows older.  Children grow up and become less needy of our time. Retirement, or reducing work hours to part-time, can free up the mental space as well as time for starting something new.

For some, the fear and regret of never taking pursuing their passion can create an urgency to take action. The loss of a job, and the inability to find a desirable new one, can give rise to the need to start a business. Simply the desire to pursue a passion full-time and earn a living from it creates the desire to start a business later in life.

Whatever the impetus, starting a business, even a small one, is a major undertaking at any age. Time is of the essence for any new business.  Turning a profit, or not, early on can mean the difference between success and failure.  So making a business “visible” fast to attract customers is essential.

Marketing a business today requires proficiency in social media and digital marketing. But how to learn and use these tools effectively and quickly? The task of creating a powerful online presence is multi-faceted and, for many women over fifty, requires learning new processes and skills.

Hiring a business coach can be a smart move. I interviewed a business coach who has been in the  “business visibility” game online for decades helping creative entrepreneurs market their businesses.

In this video, you will discover what qualities a business coach identifies as predictors of a creative entrepreneur’s success. You will learn how to best use the services of a business coach.  You’ll get a sneak peek into a business coach’s own habits for a successful business.

I also asked her a surprise question and got a surprising answer.  Listen in!

RESOURCES: An expert in business visibility, you can find business coach Denise Wakeman all over the web.

What business are you already running or do you want to create? Share your thoughts and join the conversation!

Linda Barnby Hello Sweet Life lifestyle blog women over 50

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